Sony Ericsson /02 promotion for w200i
This was made for the campaign for w200i. The target group for this Walkman phone was young women. The jotter pad contained a great number of illustrated song titles. The campaign also included a customer contest guessing the song titles.
Iris London / Ericsson
Illustrator
I started working at Image & form at the end of 2008. We produce, amongst other things, a popular nordic game series with a character named Josefin as well as her little sister Sofie.
It's a small agency so the title illustrator includes everything from illustration, game concepts and design to working with marketing ideas.
Image & Form
Strategic Creative
To determine what style you want for your illustration, I work with something I call the "Style Guide". It's a set with techniques and approaches as well as some signature styles. Working with this, we can make sure that we are on the same page, litteraly, before starting the production.
The images here are 4 samples from the style guide.
Heybaberiba.com
Art Director/Freelancer
Rut mfl. is a Swedish chain of womens fashion stores. The jotter made for the graphical profile can be found on everything from labels to the wall in the flagship store in Nordstan, Gothenburg.
Dragster / Rut mfl.
Illustrator
Colouring competition, Sony Bravia exploding colours.
Illustrations for a colouring competition for school children, held in UK at the time for the release of the commercial "Exploding colours."
iris London / Sony Bravia
Illustrator / Graphics Designer
Adidas 28 days test run.
Some illustrations in an already set illustration style for the campaign "28 days test run" in the UK.
iris London / Adidas
Illustrator
Illustrations as well as some idea and concept work for a couple of Christmas parties held by Sony Ericsson, London 2006.
Iris London / Ericsson
Illustrator, Idea workgroup
I made the illustrations for these ads, published in Metro on March 23, 2007. Also made a flash banner, published on aftonbladet.se (one of the largest evening newspapers in Sweden) the same day.
Here's a link to the flash banner.
Dragster / Bianco
Illustrator / Flash animator
Dragster made a complete new graphical profile for Gothenburg city park (Slottsskogen) and contracted me to do the ornaments used as graphical elements. The park is over a hundred years old, dating back to the end of 1870 and the rising popularity of art nouveau. As a tribute to that, Dragster wanted the ornaments to look like an untrimmed art nouveau garden.
Dragster / Slottsskogen
Illustrator / Graphics designer
"Burgården - Världens Skola!"
Worked with the production company Eyeworks, creating an advertisement for a school in Gothenburg named Burgården. I drew a storyboard and made the animations to material that Eyeworks filmed. I also made illustrations for a folder about the school.
Here's a link to a youtube version of the clip.
Dragster / Burgården
Illustrator, Animator,
Storyboard,
Concept development
KS Städservice is a family business located in Småland, Sweden. For the last 20 years they have been providing mainly cleaning services.
I started working with the company in early 2007 when they were at an all time low. Focusing on small scale targeted campaigns has been a true sucess. They are now fully booked and have a 2 months waiting time.
Heybaberiba / KS Städservice
Art Director, Illustrator, Graphics
